ArcelorMittal Europe – Flat Products regularly joins forces with customers to create co-marketing opportunities. A recent event saw ArcelorMittal work together with Polish roofing specialist Regamet to promote organic coated steels to roofers. The goal was to increase sales. Results were very impressive with a 44 percent jump in sales of Regamet products made with Granite® steels.

Regamet and ArcelorMittal: partners for the long term

Regamet is a leading manufacturer of steel products for standing seam and traditional tiled roofs. The company buys many products in the Granite® range including HDX, Deep Mat, and Quartz. From August 2019, Regamet also started to use the latest member of the family – Granite® Ultramat.

“We purchase ArcelorMittal’s Granite® range to produce seven types of steel roof tiles,” notes Wacław Tryba, owner of Regamet. “We also offer trapezoidal sheets in seven different patterns and two types of roof panels. And then there are the accessories such as ridge tiles, water management parts such as gutters and downpipes, and fixing systems.”

ArcelorMittal provides graphics and assistance

When Regamet had the idea to undertake a major marketing campaign, they contacted ArcelorMittal for help. “ArcelorMittal shared graphics and helped us to fine-tune the messages for our network,” explains Mr Tryba.

That led to the development of posters and banners to promote the campaign at Regamet branches and other participating companies. Emails were sent to almost a thousand roofers.

ArcelorMittal helped Regamet to develop a range of co-branded helmets, caps, t-shirts, and thermal vests. Roofers could buy these promotional items, as well as a banner with their own contact details, for just 1 PLN (0,23 EUR) when they placed an order for more than 100 square metres of Granite® roofing products.

Photo competition adds new dimension to cooperation

The promotion also included a photo competition with prizes for images of the most interesting roofs made with Granite®.

At the end of the campaign, Regamet presented tools to the winners of the photography contest during the company’s annual training day for roofers in Kraków. “The results of the campaign were very satisfactory,” says Mr Tryba. “The roofers were eager to participate in the competition. 215 of them received clothes and gadgets or were awarded with tools. It has strengthened Regamet’s brand and increased awareness of ArcelorMittal’s roofing solutions amongst a key target group. The result? A 44 percent jump in orders for Granite® products.”

Would Regamet participate in a similar promotional event? “Absolutely,” says Mr Tryba. “Further activities are already scheduled for the fourth quarter of 2019 and beyond.”

About Regamet

Regamet is one of the leading manufacturers of metal roofing sheets and trapezoidal sheets in Poland. Their offer also includes a wide range of roof accessories and flashings made to individual customer orders. While Poland is the largest market for Regamet’s roofing solutions, the company’s products are also sold in Belarus, the Czech Republic, Germany, Slovakia, and Ukraine.

More info: www.regamet.com.pl

Text: ArcelorMittal Europe Communications
Photos: Regamet

ArcelorMittal’s breakthrough Jetskin® coating has an extremely homogeneous surface which offers excellent corrosion protection. Metal Union, a long-term ArcelorMittal customer based in Poland, has started testing Jetskin® in a window frame application. The resulting frames are very rigid and have better thermal performance than aluminium solutions. They are proving popular in trials with customers due to the aesthetic finish of Jetskin® and its excellent environmental credentials.

A perfect blend

Metal Union developed their first Jetskin® window frame designs during 2018. “We used Jetskin® for the ‘inter-pane’ frame which separates the panes of glass in a typical double- or triple-glazed window,” explains Grzegorz Rudniak, product manager for Metal Union. “Jetskin® gives the inter-pane a homogeneous appearance which matches the colour of the overall window frame. Before Jetskin® we used galvanised steel, but this can reflect light and disrupts the visual appearance of the window. With Jetskin®, this does not occur.”

Better aesthetics, simpler production

The manufacturing process is also simpler, as Adam Satława, purchasing manager for Metal Union, explains: “The profile production process is much more efficient with Jetskin® compared to hot dip galvanised steel. For example, we use less energy and lubricants during the production process. Because we don’t need as much lubrication, we minimise the use of cleaning agents and preservatives for our profiling tools.”

Jetskin® improves the performance of the window as the steel has a similar linear expansion coefficient to the glass. “That eliminates stress on the edges of the insulating glass panels,” says Grzegorz Rudniak. “It also dramatically reduces the amount of water vapour that collects on the edge of the window, eliminating the formation of fungi and mould which can be harmful to people.”

An award-winning solution

Metal Union worked closely with ArcelorMittal to develop the new frame, as Adam Satława explains: “Both ArcelorMittal and Metal Union put great trust in the development of new technical solutions. For example, ArcelorMittal’s R&D team in Ghent developed a special passivation technique which provides good adhesion between the glass and the steel frame. We trialled Jetskin® in production and with customers to prove that it worked.”

The innovative nature of the new window frame design has already been recognised by industry bodies. In February 2019, Metal Union received the prestigious ‘VIP Stolarka’ award for innovation at the 24th VIP Window and Door Producers Meeting in Gniew, Poland.

About Metal Union

Metal Union is a modern profiling company with extensive production facilities. As well as window frames, Metal Union also produces thin-walled profiles made of steel strips. It offers services such as spatial bending of wire and cutting and taping of steel strips and profiles. The company employs over 170 people and exports around 65 percent of its products to European countries.

More info: Metal Union

About Jetskin®

ArcelorMittal steels coated with Jetskin® are produced in a process known as Jet Vapour Deposition (JVD). The unique production line uses a vacuum chamber to coat one or both sides of a steel substrate with a fine layer of zinc. The coating is extremely homogeneous, providing excellent protection against corrosion. The JVD process minimises the amount of zinc that is required and fully complies with the European Union RoHS directive which limits the use of hazardous substances.

Text: ArcelorMittal Europe Communications
Images: Metal Union, ArcelorMittal and Ambiento, Zhu Difeng, Chonlawut / Shutterstock

98 000m² is the size of the new Amazon logistics centre built and inaugurated in 2018 in Illescas, Spain with steel fibres from ArcelorMittal Bissen. The steel fibres were integrated into the flooring of the warehouse and are a key element in its durability. For Amazon, the design and construction of the pavement needed to be long-lasting, and it remains indispensable for arriving at a functional and flexible industrial building in the long term.

On solid ground

The floor of the logistics centre must be able to support important loads while meeting the criteria imposed by the new technologies being used there. This logistics centre uses robots that slide through the aisles to carry out work. ArcelorMittal’s TAB-Floor™ reinforced metal fibre paving solution has resulted in seamless joints with optimal electrostatic properties to eliminate interference with the robots, maximise travel, and avoid long-term maintenance expenses. In addition to these numerous technical advantages, the use of this solution offers significant reductions in CO2 being generated compared to those found in traditional warehouses.

Text: ArcelorMittal Luxembourg, Constructalia

Image: ArcelorMittal